How I made a private airline feel more human.
“Welcome to a world where you make the rules. A safe space where crowds, queues and stress can’t get in. A passport to freedom that takes you anywhere, anytime. A sanctuary in the skies, where the loudest sound you’ll ever hear is a popping cork. A place of limitless luxury, where you are more than just a seat number, but the reason we fly. Welcome aboard.”
Ortac Aviation - 360 rebrand
Get affluent travellers
Who want a safe, seamless and luxury way to travel in a post-pandemic world
To choose Ortac as their airline of choice
By capturing their passion to serve in the skies and deliver exceptional experiences.
The challenge
How do you make a private airline brand more human? How do you challenge entrenched ideas of A-listers sipping Champagne at 20,000 feet as the pandemic put environmental, economic, and social inequalities into the spotlight? How do you convince affluent jet-setters who usually fly first class that flying private is the ultimate way to travel in the 2020’s?
The truth
In a post-COVID age where people are searching for safe passage to their destinations, the market was wide open for a private airline brand that placed its customers first and delivered on their promise to move passengers on a safe and seamless journey through the skies. It was time to change the narrative and boldly go where no private airline has gone before.
The idea
I crafted a new website, warmer brand identity, and authentic tone of voice to emotionally connect with their loyal customers and warmly invite new customers on board. I helped them tell compelling stories through social media that lifted the hood of their engine to talk about people, the places they fly and their passion to serve in the skies. I called it the human way to fly.
Step on board the new website >>>.
Lee McConnell, Co-Founder and Pilot
